About Us
At Helix and Gene, we concentrate on corporate wellness, offering bespoke programs that cater to both individual and group settings. Our services are crafted to foster personal and professional growth in employees, focusing on areas such as habit development, mindset enhancement, nutritional guidance, and physical fitness.
We integrate scientific methods with tailored strategies, aiming to propel transformative experiences in workplace wellness.
Our commitment is to guide employees and teams toward their optimal selves, providing the tools and insights necessary for self-improvement and peak health in a corporate environment. Engage with our community to learn how personalized education in well-being can boost corporate morale, enhance mental clarity, and improve physical fitness. Join us in this transformative journey towards a healthier, more balanced, and fulfilling professional life, whether in one-on-one sessions or group settings.
SAM BALOOCH
CO-FOUNDER & CEO
Sam Balooch has over 20 years of experience in the health and wellness and has personally coached over 5000 people. He received a degree in Business Management from the Zarb School of Business at Hofstra University. Sam is also both a NASM and ISSA certified personal trainer, and a champion INBA professional bodybuilder. He is a true trend setter within the fitness and wellness industry. His love for psychology and the science of anatomy has brought him to create the Helix & Gene wellness program, predicated on the slogan “Train your Mind, Change your Body.”
Sam has dedicated his life to learning how to create the optimal flow state through training the nervous system. By utilizing proper nutrition, mindful training and meditation he believes anyone can achieve their ultimate state of health and happiness.
DANIEL BENILEVI, M.D.
MEDICAL DIRECTOR / CO-FOUNDER & PRESIDENT
Dr. Benilevi graduated Cum Laude from New York University and continued his education at Touro College, majoring in Biomedical Sciences. He obtained his Doctorate of Medicine at the Technion, Israel Institute of Technology. Dr. Benilevi completed his residency in Pediatrics at Winthrop University Hospital, where he served as Chief Resident.
Dr. Benilevi is an attending in the Cohens Children’s Hospital at Long Island Jewish Medical Center and served 10 years in the Pediatric Emergency Room at the NYU-Winthrop University Hospital. Dr. Benilevi is a diplomat of the American Board of Pediatrics and currently practices at Kings Point Pediatrics.
TANNAZ NASIRZADEH BALOOCH
CO-FOUNDER & DIRECTOR OF COACHING
Tannaz Nasirzadeh Balooch holds a Bachelors of Business Administration from Bernard Baruch College in New York. Her major is in Finance and Investments, her minor in I/O Psychology. She graduated with Cum Laude. From years of interning at the UBS headquarters in Manhattan to assisting managing partner at a real estate lending group called Sequoia Commercial Realty Group in DUMBO Brooklyn she was immersed in the field of finance and investment while in college. After college she moved to the west-coast and worked at Nextbio, a biotech company in Cupertino, the heart of Silicon Valley where she was initially introduced to the field of genomics.
In 2017 she co-created the Helix & Gene DNA kit with Dan and Sam. Today she leads the coaching department and develops new programs at Helix & Gene. Tannaz has a great passion for giving back to her community. She volunteers on several boards in her hometown, including the North Shore Coalition Against Substance, where she sits on the board of directors as the Wellness Chair.”