Podcast #26 – Mohammed Iqbal, CEO of SweatWorks
“I really believed in this idea of bringing in data to help engagement in fitness. In 2012 I started SweatWorks as a digital agency that was purely focused on fitness, and I committed to using data and research to drive decisions that we make.
Our vision is wellness for all. Really, what we are about is working with either startup or established brands to help them recruit customers that we know they can relate to, and then keep them there by showing them change, helping them with their journey, and really being engaged with the whole process of living a wellness based life.”